Arts Center Ghana  is an e-commerce platform/marketplace that
enables African artists to sell handmade unique, gifts, fashion accessories or
interior decoration products to interested buyers around the world. The
business model of Arts Center Ghana  can be described as somewhat similar to Amazon or eBay, but with the difference that  Arts Center Ghana  provides an amazing value to both buyers and
sellers. On one side  Arts Center Ghana  helps sellers sell their handmade crafts/products
and earn a living while on the other side it helps buyers own one of a kind
products. This fact has led to the massive growth of  Arts Center Ghana and art community around eg. Accra Art Center .

Unlike Amazon and eBay which are
based on the horizontal model selling almost everything on their platform, Arts
Center Ghana  has chosen a vertical
platform model by confining itself to selling only craft items in various categories.
Along with insights into Arts Center Ghana ’s business model and revenue
generation strategies, let’s also go through its customer segments, value
propositions and some other interesting facts.

Informational
Facts about  Arts Center Ghana :

Founder: Ameen Abdallah

Founded on: June, 2015 in Kumasi.

Company
Headquarters: Accra

Funding : Total of 45,000Ghc.

Number of
users: Over 1200 users worldwide.

Number of
employees: As of year 2022,  Arts Center Ghana has about 8 employees.

Salient
Features of  Art Center

 Arts Center Ghana  can be seen as a simple e-commerce website
based on the marketplace model that sells goods and earns revenue from
commission. Even after having a simple business model,  Arts Center Ghana  has got some cool features as mentioned below.

•  Arts Center Ghana  only lists unique products in the art
  & craft, handmade and African art category.
• African indigenous art products
  can only be listed if they are 20 years old.
• Sellers can create a shop.
• Art Center offers global shipping.
• Each seller has a feedback
  which helps buyers make the decision to buy.
• Buyers have different options
  to pay money which are chosen by the seller.
• Arts Center Ghana  is more popular among women. It has 67%
  women members.

 Art Center Ghana ’s Value Propositions

The success of  Arts Center Ghana  can be credited to the value the company
provides to its buyers as well as artists.

Sellers

 Accra Arts Center Ghana  enables artists to put their items on display
in front of the world.

Sellers can create a shop on  Arts Center Ghana  and name it according to their wish.

They have the option to add as many
items to their shop as they like.

Sellers can choose the selling price
of their items according to what they think is right.

Sellers can add tags to their items
which lets their products to be searched easily.

Buyers

 Arts Center Ghana  enables buyers to browse unique handmade
products from artists across the globe.

Buyers can even buy vintage items.

Can get a product delivered to their
country with international shipping options.

 Arts Center Ghana ’s Customer Segments:

Sellers

Sellers are individual artists who
make handmade products.

Some sellers are small industries
which manufacture handicrafts.

Artists who want to earn money by
selling their products.

Artists who want an online shop.

Buyers

Buyers for  Arts Center Ghana  are those who buy craft and African art items.

People who want to own one of its
kind unique products.

Arts Center Ghana  Business Model Canvas

Here are all 9 segments as mentioned
in the Business Model Canvas in regard to  Arts Center Ghana . Here’s a detailed chart
for the same:

CATEGORY
OF ITEMS

JEWELLERY & ACCESSORIES

Keychain, Headbands, Wraps, Hats, Fascinator,
Scarves, Beads, Bags, Handbags, pendants, chockers, necklaces, chains, rings,
earrings, bracelet, anklets

CLOTHES & SHOES

Dresses, T-shirt, skirts, shorts, sandals

HOME LIVING

Wall-Décor, picture frames, clocks, vases,
rags, furniture, bedding, bathroom, lighting, spirituality & religion, sink
care, haircare, essential oils, fragrances, soaps, bath and pet supplies.

PARTY & WEDDING

Invitation paper, wedding décor, gift wraps,
cake toppers, wedding gifts

TOYS & ENTERTAINMENT

Books, Toys, Crafts

ARTS & COLLECTIBLES

Prints, Photography, Paintings, sculpture,
Drawings and Illustration, Souvenirs.

How Arts Center Ghana  earns money ( Arts Center Ghana  Revenue Model)

Just as  Arts Center Ghana  is known for listing unique items on its
platform, it is also known for a unique revenue model. The major revenue models
of  Arts Center Ghana  comprise the following:

1)  Arts Center Ghana  charges sellers to list items on its platform.
However the fee to list something on  Arts
Center Ghana  is as low as 5Ghc, but it
contributes a good amount to the overall ,money that  Arts Center Ghana  makes. The amount of 5 Ghc is valid for 4
months

2) Apart from the listing fee,  Arts Center Ghana  also charges sellers a commission for every
sale. The commission fee has been fixed at 3.5%. Sellers have the option to set
their own sale price but  Arts Center
Ghana  cuts a commission of 3.5% from the
sale price before paying the money to the seller.

3)  Arts Center Ghana  has given some special features to sellers
which they can avail by paying an extra cost. These are basically advertising
options like making a product as featured product etc. Sellers can showcase
their shops and hence have more sales.

4. step model about How  Arts Center Ghana  Works

1. Sellers
can sign up on the platform and can list items for sale.

Listing items on  Arts Center Ghana  is not free.  Arts Center Ghana  charges a fee to list each items which is
valid for 4 months.

2. Buyers
can browse these items and place order for the ones they like.

Buyers can use the advanced filters
of  Arts Center Ghana  to search for products. Buyers have to option
to ask the seller a question or can simply add the item to their cart.

3. Buyers
make a transaction on the platform.

All transactions are made through  Arts Center Ghana .  Arts Center Ghana  charges a commission of 3.5% from every
successful sale and transfers the rest amount to the seller’s bank account.

4. Buyers
have the option to rate and review the items.

These reviews are helpful for other
buyer who are interested in that product. The rating system helps other buyers
to know if the product is good or not.

How
and why  Arts Center Ghana  became so successful?

The success of  Arts Center Ghana  goes to its unique business model. Unlike eBay
or Amazon,  Arts Center Ghana  chose a narrow domain of art, craft,
handicraft and handmade items. No doubt in the fact that  Arts Center Ghana  came out as a winner in this segment. But
let’s see what made  Arts Center Ghana  successful.

If you give a broad look to eBay,
Amazon and  Arts Center Ghana , you’ll
find that eBay and Amazon also list out such items on their platform but it was
the value provided by  Arts Center Ghana  which attracted buyers and sellers on its
platform.

Word of
Mouth Advertising:

 Arts Center Ghana  was the only site back at that time which
catered to handmade products.  Arts
Center Ghana  revealed that 67% of its
total users are women. The major part of  Arts Center Ghana ’s growth came from word of
mouth in women circles.

Extended
API’s

 Arts Center Ghana  has its own API which lets developers tap into
the  Arts Center Ghana  community and build their own  Arts Center Ghana -powered applications for
the web, desktop and mobile devices. Many small businesses have used this
approach to sell their products.

Offline Help
and Support to artists

 Arts Center Ghana  has been there on the ground. The company ran
workshops for local crafters and stood there to provide support services
including business advice. In some cases,  Arts Center Ghana  even gave small loans to artists.

Sources
of arts and crafts

1.    
Aburi craft village

2.    
Accra Art Center

3.    
Kumasi cultural center

4.    
Bolga art market

5.    
Melgo

CHALLENGES

1.    
Shipping and logistics

2.    
App development

3.    
Payment method infostructure

Arts Center Ghana  promises to provide you with the best-in-class
shopping experience at every step of the way. We assure you that all due
precautions are taken so that your package is delivered to you intact and on
time by our delivery partner. Just proceed with your order and we’ll do the
rest.

Tracking my Order

You can track your order in two ways: Clicking on the
‘track your order’ link given in your order confirmation email, or Entering
your order number on this page https://Arts
Center Ghana .com/order-tracking/

Do not forget to also check our delivery timeline for
better understanding of your upcoming delivery experience.
For any other inquiry, contact our Customer Service by clicking on the
following and fill the form.

Please Note

In order to grant a higher level of transactions security,
opening packages on the spot before payment is not authorized anymore. However,
as we are restlessly working on all of our consumers’ satisfaction improvement,
you have the possibility to return your items in case you find any unexpected
issue with them (for example in the unlikely case that it was the wrong item).
If there is a problem, please follow our Return Policy and we
will support you.

Our package sizes are classified as follows:

• Small:
  includes items such as phones
• Medium:
  includes items such blenders and iron boxes
• Large:
  includes items such fridges, washing machines and TVs
• Small Supermarket: All below 2kg (4.5Ibs) consumer products which are not
  provided with glass containers
• Medium Supermarket: All between 4-9kg (5-20Ibs) consumer products which are not
  provided with glass containers